With the eCommerce business booming across Europe, and Cyber Monday confirmed as the biggest on-line sales day on record, there is now more incentive than ever for entrepreneurs and bricks and mortar retailers to turn their consideration to on-line retail. Nevertheless, a lot with building any enterprise, sure key considerations and strategies must be noticed when launching a successful eCommerce business. Read on to discover the seven key steps to growing a thriving online store…
Step 1: Purchase a domain name
The first stage to building a profitable online retail enterprise is to discover a suitable domain name. You need something that’s memorable, straightforward to spell and is not too similar to the URLs of your competitors. Do your due diligence if you are purchasing a domain name from an already trading company or through public sale as you don’t wish to purchase a URL that’s subject to Google penalties.
Step 2: Find a web developer
To be able to make your online store a reality, you’ll must discover a reliable, experienced web developer. Seek for a development group that has a proven track document with eCommerce sites, can show you examples of eCommerce stores they have constructed and is knowledgeable on subjects comparable to payment gateways and eCommerce platforms.
Step 3: Choose a platform
Upon getting a web developer in place, they should be able to advise you on essentially the most appropriate eCommerce platform in your needs. A typical option is WooCommerce which dovetails very nicely into WordPress permitting you to handle your entire website from one control panel. You may also want web hosting in place.
Step 4: Resolve on a theme or design
After you have your eCommerce platform selected, you’ll need to resolve on a look and really feel on your new online store. At this level design and buyer journey each have a part to play. Speak with your web developer to plan and plot the journey you need your new and current customers to take by way of the website.
Step 5: Write your content material
While your web developer is hard at work behind the scenes, start the task of creating your web copy. You may need to conduct thorough keyword research beforehand, to ensure your product descriptions, landing pages and different web pages are optimised for launch. Don’t forget robust calls to motion too.
Step 6: Test, test, test
Before your site formally goes live, you may need to conduct extensive testing. Your web developer ought to do this before hand over however, you will additionally need to completely test the site, using a range of various devices. Go all the way by the checkout process too and ensure the journey to sale is as seamless as possible. Testing should proceed after the site launches so you will also want a plan of action for A/B testing as you move forward.
Step 7: Launch your marketing plan
You will want a strong digital marketing plan to accompany your site launch. It is a good suggestion to get began before your site goes live to build awareness and then kick it up a notch when your eCommerce site launches. You will need to consider paid search initially, however you also needs to simultaneously be working on a long term website positioning plan, social media marketing, content marketing and e mail marketing to drive related, targeted traffic to your site.
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